First Coffee, one-third of My First Kiss serving hand-crafted lattes and specialty drinks.

Case Study

Rodeo 39 Public Market

37,000 sqft
Mixed-Use Venue
Stanton, California

Interior and exterior tenant improvements, millwork, electrical, plumbing, and installation of all elements

About Rodeo 39

Occupying a 37,000 sq. ft space on the corner of beach and 22 BLVD, Rodeo 39 breathes new life into the Stanton area. The vacant lot was due for a much-needed revamp and presented environmental issues from a dry cleaner present. Pinhero began renovation on the empty lot in summer of 2019, starting with demo and site analysis. A full scope of work included interior and exterior tenant improvements, millwork, electrical, plumbing, and installation of all elements.

Pinhero collaborated with three different architecture firms to assist with the design-build process and partnered with over 50 subcontractors. Headed by Frontier Real Estate Investments, the mixed-use venue is much more than an average food hall. Rodeo 39 is home to 27 vendors, including 16 culinary tenants, a tattoo parlor, the city’s first brewery, a full-scale bar, a tattoo parlor, arcade, nail salon and more.

With over 50 subcontractors assigned to the project, the large-scale project used over 20 different types of tile, hundreds of finishes, and thousands of elements.

rodeo 39 builders

Building Community Around Culture

Rodeo 39 is the new cultural hub of Orange County. From the variety of authentic food vendors to the murals that line the wall, even the name “Rodeo” itself represents a coming together of different worlds.

Throughout production it was clear that the market would be a celebration of the ideas, manpower, and passion put in by everyone involved.

And it’s not the first project of its kind for Pinhero. In 2018, the general contractor built Cravings by 99 Ranch Market, the 56,000 square foot warehouse style grocery store in Chino. The food hall hosts nine vendors with various Asian influences.

The Challenge

Hit with a global pandemic in the middle of construction, Pinhero and subcontractors had to chart rough waters with new COVID-19 restrictions in place. The teams took extra precautionary measures to navigate the ever changing policies and procedures in order to continue construction without suffering huge delays. Pinhero navigated production during the novel Coronavirus by segregating work spaces, alternating trades, and maintaining strict PPE requirements, keeping everyone involved safe.

global pandemic in the middle of construction

The Results

Rodeo 39 celebrated a successful soft opening on Sept. 23 in Stanton. Social distancing was encouraged as guests were required to wear masks when in the building. Hand sanitizing stations were found in every corner and seating was separated 6 feet apart. Local visitors enjoyed different food and drinks from vendors such as First Coffee, Shootz, Oi Asian Fusion, and Bearded Tang Brewing. The grand opening is slated for October 17 and 18 and expected to draw a large crowd. There will be deejays, giveaways, a photo booth and more.

Rodeo 39 in Stanton

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